/* =========================================================
   IMPORT-EXPORT ROADMAP — SALES FUNNEL STYLESHEET
   Design system: "Shipping Manifest" — a printed-ledger /
   customs-document aesthetic for a trade how-to guide.
   ========================================================= */

@import url('https://fonts.googleapis.com/css2?family=Spectral:wght@400;500;600;700&family=IBM+Plex+Sans:wght@400;500;600;700&family=IBM+Plex+Mono:wght@500&display=swap');

:root{
  /* ---- Color tokens ---- */
  --ink:        #142440; /* primary text / headlines, deep navy */
  --ink-soft:   #2C3B57;
  --paper:      #FBFAF6; /* page background, cool off-white */
  --paper-alt:  #F1EEE2; /* alternate section background, parchment */
  --harbor:     #0F3D3E; /* secondary accent, deep teal */
  --brass:      #B8863B; /* accent: numerals, borders, icons */
  --brass-soft: #E4D3AC;
  --stamp:      #B23A2E; /* CTA red, used only for primary actions */
  --stamp-dark: #8F2E24;
  --muted:      #5B6472; /* secondary / body-light text */
  --line:       #DBD5C4; /* hairline dividers */
  --white:      #FFFFFF;

  --font-head: 'Spectral', Georgia, serif;
  --font-body: 'IBM Plex Sans', -apple-system, Segoe UI, Roboto, sans-serif;
  --font-mono: 'IBM Plex Mono', monospace;

  --maxw: 1120px;
  --radius: 6px;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  font-family:var(--font-body);
  color:var(--ink);
  background:var(--paper);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{ max-width:100%; display:block; }
a{ color:inherit; }

@media (prefers-reduced-motion: reduce){
  *{ animation-duration:0.001ms !important; transition-duration:0.001ms !important; }
}

h1,h2,h3,h4{
  font-family:var(--font-head);
  color:var(--ink);
  margin:0 0 .5em;
  font-weight:600;
  line-height:1.15;
}
h1{ font-size:clamp(2.1rem, 4.4vw, 3.4rem); font-weight:700; }
h2{ font-size:clamp(1.6rem, 2.8vw, 2.3rem); }
h3{ font-size:1.25rem; }
p{ margin:0 0 1em; color:var(--ink-soft); max-width:62ch; }
.lede{ font-size:1.15rem; color:var(--muted); }

.container{
  max-width:var(--maxw);
  margin:0 auto;
  padding:0 24px;
}
section{ padding:88px 0; border-bottom:1px solid var(--line); }
section:last-of-type{ border-bottom:none; }
.section-alt{ background:var(--paper-alt); }

.eyebrow-tag{
  display:inline-flex;
  align-items:center;
  gap:8px;
  font-family:var(--font-mono);
  font-size:.78rem;
  letter-spacing:.02em;
  color:var(--harbor);
  background:var(--white);
  border:1px solid var(--brass-soft);
  padding:7px 14px;
  border-radius:999px;
  margin-bottom:22px;
}
.eyebrow-tag::before{
  content:"";
  width:7px; height:7px; border-radius:50%;
  background:var(--stamp);
  flex:none;
}

.section-head{ max-width:640px; margin-bottom:48px; }
.section-head .kicker{
  font-family:var(--font-mono);
  font-size:.8rem;
  color:var(--brass);
  display:block;
  margin-bottom:10px;
}

/* ---- Buttons ---- */
.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:10px;
  font-family:var(--font-body);
  font-weight:600;
  font-size:1rem;
  padding:16px 34px;
  border-radius:var(--radius);
  border:1px solid transparent;
  cursor:pointer;
  text-decoration:none;
  transition:transform .15s ease, box-shadow .15s ease, background .15s ease;
}
.btn:focus-visible{ outline:3px solid var(--harbor); outline-offset:3px; }
.btn-primary{
  background:var(--stamp);
  color:var(--white);
  box-shadow:0 6px 0 var(--stamp-dark);
}
.btn-primary:hover{ transform:translateY(-2px); }
.btn-primary:active{ transform:translateY(2px); box-shadow:0 3px 0 var(--stamp-dark); }
.btn-secondary{
  background:transparent;
  border:1px solid var(--ink);
  color:var(--ink);
}
.btn-secondary:hover{ background:var(--ink); color:var(--paper); }
.btn-lg{ padding:20px 44px; font-size:1.08rem; width:100%; }
.btn-block{ width:100%; }

.reassurance{
  margin-top:16px;
  font-size:.86rem;
  color:var(--muted);
  font-family:var(--font-mono);
}

/* ---- Header / nav ---- */
.site-header{
  position:sticky; top:0; z-index:40;
  background:rgba(251,250,246,.92);
  backdrop-filter:blur(6px);
  border-bottom:1px solid var(--line);
}
.site-header .container{
  display:flex; align-items:center; justify-content:space-between;
  padding-top:16px; padding-bottom:16px;
}
.brand{
  font-family:var(--font-head); font-weight:700; font-size:1.1rem;
  display:flex; align-items:center; gap:10px; text-decoration:none; color:var(--ink);
}
.brand-mark{
  width:28px; height:28px; border-radius:4px;
  background:var(--harbor); color:var(--brass-soft);
  display:flex; align-items:center; justify-content:center;
  font-family:var(--font-mono); font-size:.72rem; font-weight:600;
}
.header-cta{ font-size:.92rem; padding:11px 22px; }

/* ---- Hero ---- */
.hero{ padding-top:64px; padding-bottom:64px; border-bottom:1px solid var(--line); }
.hero .container{
  display:grid; grid-template-columns:1.05fr .95fr; gap:56px; align-items:center;
}
.hero-copy p.lede{ margin-bottom:28px; }
.hero-bullets{ list-style:none; margin:0 0 32px; padding:0; display:grid; gap:12px; }
.hero-bullets li{ display:flex; gap:12px; align-items:flex-start; font-size:.98rem; color:var(--ink-soft); }
.tick{
  flex:none; width:20px; height:20px; margin-top:2px; border-radius:50%;
  background:var(--harbor); color:var(--paper);
  display:flex; align-items:center; justify-content:center; font-size:.7rem;
}
.hero-actions{ display:flex; flex-direction:column; align-items:flex-start; gap:0; }

/* eBook mockup */
.book-mock{
  position:relative;
  aspect-ratio:3/4;
  border-radius:10px;
  background:linear-gradient(160deg, var(--harbor), #0A2B2C);
  box-shadow:0 30px 60px -20px rgba(20,36,64,.35), 0 2px 0 rgba(0,0,0,.1);
  padding:34px 30px;
  display:flex; flex-direction:column; justify-content:space-between;
  color:var(--paper);
  overflow:hidden;
}
.book-mock::after{
  content:"";
  position:absolute; inset:10px;
  border:1px solid rgba(228,211,172,.35);
  border-radius:6px;
  pointer-events:none;
}
.book-kicker{ font-family:var(--font-mono); font-size:.72rem; letter-spacing:.04em; color:var(--brass-soft); }
.book-title{ font-family:var(--font-head); font-size:1.9rem; line-height:1.15; margin:14px 0 0; color:var(--paper); }
.book-sub{ font-size:.92rem; color:rgba(251,250,246,.75); margin-top:14px; max-width:26ch; }
.book-seal{
  align-self:flex-end;
  width:64px; height:64px; border-radius:50%;
  border:2px solid var(--brass);
  display:flex; align-items:center; justify-content:center;
  font-family:var(--font-mono); font-size:.62rem; color:var(--brass-soft);
  text-align:center; line-height:1.2; transform:rotate(-8deg);
}

/* ---- Problem cards ---- */
.problem-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line); border:1px solid var(--line); }
.problem-card{ background:var(--paper); padding:32px; }
.problem-card .mark{ font-family:var(--font-mono); color:var(--stamp); font-size:.85rem; display:block; margin-bottom:14px; }
.problem-card h3{ font-size:1.1rem; margin-bottom:10px; }
.problem-card p{ font-size:.94rem; margin-bottom:0; }

/* ---- Solution split ---- */
.solution-wrap{ display:grid; grid-template-columns:.9fr 1.1fr; gap:56px; align-items:center; }
.solution-list{ list-style:none; margin:24px 0 0; padding:0; display:grid; gap:18px; }
.solution-list li{ padding-left:26px; position:relative; font-size:.98rem; color:var(--ink-soft); }
.solution-list li::before{
  content:""; position:absolute; left:0; top:8px; width:12px; height:2px; background:var(--brass);
}
.route-diagram{
  border:1px solid var(--line); border-radius:8px; padding:28px; background:var(--white);
}
.route-diagram .route-line{ position:relative; height:2px; background:repeating-linear-gradient(90deg, var(--brass) 0 8px, transparent 8px 14px); margin:40px 0; }
.route-stop{ position:absolute; top:-9px; width:20px; height:20px; border-radius:50%; background:var(--harbor); border:3px solid var(--paper); box-shadow:0 0 0 1px var(--brass); }
.route-labels{ display:flex; justify-content:space-between; font-family:var(--font-mono); font-size:.72rem; color:var(--muted); }

/* ---- What's inside: manifest list ---- */
.manifest{ border-top:1px solid var(--line); }
.manifest-row{
  display:grid; grid-template-columns:88px 1fr 1fr; gap:28px;
  padding:26px 0; border-bottom:1px solid var(--line); align-items:start;
}
.manifest-num{
  font-family:var(--font-head); font-size:2.1rem; color:var(--brass); font-weight:600; line-height:1;
}
.manifest-row h3{ margin-bottom:6px; font-size:1.08rem; }
.manifest-row p{ font-size:.93rem; margin-bottom:0; max-width:none; }
.manifest-takeaway{
  font-size:.86rem; color:var(--harbor); font-family:var(--font-mono);
  border-left:2px solid var(--brass); padding-left:12px;
}

/* ---- Benefits grid ---- */
.benefits-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:36px 32px; }
.benefit{ display:flex; gap:16px; }
.benefit-icon{
  flex:none; width:44px; height:44px; border-radius:8px;
  background:var(--paper-alt); border:1px solid var(--brass-soft);
  display:flex; align-items:center; justify-content:center; color:var(--harbor);
}
.benefit h3{ font-size:1.02rem; margin-bottom:6px; }
.benefit p{ font-size:.92rem; margin-bottom:0; }

/* ---- Who it's for ---- */
.forwho-wrap{ display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); }
.forwho-col{ background:var(--paper); padding:36px; }
.forwho-col h3{ margin-bottom:18px; }
.forwho-col ul{ list-style:none; margin:0; padding:0; display:grid; gap:14px; }
.forwho-col li{ display:flex; gap:12px; font-size:.95rem; color:var(--ink-soft); }
.forwho-col.yes .tick{ background:var(--harbor); }
.forwho-col.no .tick{ background:var(--muted); }

/* ---- Preview ---- */
.preview-grid{ display:grid; grid-template-columns:1.1fr 1fr 1fr; gap:20px; align-items:stretch; }
.preview-card{
  border:1px solid var(--line); border-radius:8px; background:var(--white);
  padding:22px; display:flex; flex-direction:column; justify-content:space-between; min-height:260px;
}
.preview-card .tag{ font-family:var(--font-mono); font-size:.7rem; color:var(--brass); }
.preview-card h4{ font-family:var(--font-head); font-size:1.05rem; margin:14px 0 8px; }
.preview-card p{ font-size:.88rem; margin-bottom:0; }
.preview-card.cover{ background:linear-gradient(160deg, var(--harbor), #0A2B2C); color:var(--paper); }
.preview-card.cover p{ color:rgba(251,250,246,.75); }
.preview-card.cover .tag{ color:var(--brass-soft); }

/* ---- Offer ---- */
.offer-box{
  border:1px solid var(--ink); border-radius:10px; padding:44px;
  display:grid; grid-template-columns:1.2fr .8fr; gap:44px; align-items:center;
  background:var(--white);
}
.offer-list{ list-style:none; margin:20px 0 0; padding:0; display:grid; gap:12px; }
.offer-list li{ display:flex; gap:12px; font-size:.98rem; }
.offer-price-wrap{ text-align:center; border-left:1px solid var(--line); padding-left:44px; }
.price{ font-family:var(--font-head); font-size:3rem; font-weight:700; color:var(--ink); }
.price-note{ font-size:.85rem; color:var(--muted); margin-bottom:24px; }

/* ---- Why now ---- */
.whynow-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:32px; }
.whynow-item h3{ font-size:1.05rem; }
.whynow-item p{ font-size:.93rem; }
.whynow-item .num{ font-family:var(--font-head); color:var(--brass); font-size:1.6rem; display:block; margin-bottom:10px; }

/* ---- Testimonials ---- */
.testimonial-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; }
.testimonial-card{
  border:1px dashed var(--brass); border-radius:8px; padding:26px;
  background:var(--paper-alt); font-size:.92rem; color:var(--muted); font-family:var(--font-mono);
  display:flex; align-items:center; justify-content:center; text-align:center; min-height:150px;
}

/* ---- FAQ ---- */
.faq-list{ max-width:760px; }
.faq-item{ border-bottom:1px solid var(--line); }
.faq-q{
  width:100%; text-align:left; background:none; border:none; cursor:pointer;
  padding:22px 0; font-family:var(--font-head); font-size:1.05rem; color:var(--ink);
  display:flex; align-items:center; justify-content:space-between; gap:16px;
}
.faq-q .plus{ font-family:var(--font-mono); color:var(--brass); flex:none; transition:transform .18s ease; }
.faq-item[open] .plus{ transform:rotate(45deg); }
.faq-a{ padding:0 0 22px; font-size:.95rem; color:var(--muted); max-width:64ch; }

/* ---- Final CTA ---- */
.final-cta{ background:var(--harbor); color:var(--paper); text-align:center; border-bottom:none; }
.final-cta h2{ color:var(--paper); }
.final-cta p{ color:rgba(251,250,246,.8); max-width:52ch; margin-left:auto; margin-right:auto; }
.final-cta .container{ display:flex; flex-direction:column; align-items:center; }

/* ---- Footer ---- */
.site-footer{ padding:48px 0 32px; }
.footer-grid{ display:flex; justify-content:space-between; align-items:flex-start; flex-wrap:wrap; gap:24px; }
.footer-links{ list-style:none; display:flex; gap:24px; padding:0; margin:0; flex-wrap:wrap; }
.footer-links a{ text-decoration:none; color:var(--muted); font-size:.88rem; }
.footer-links a:hover{ color:var(--ink); }
.footer-bottom{ margin-top:32px; padding-top:24px; border-top:1px solid var(--line); font-size:.82rem; color:var(--muted); }

/* ---- Sticky mobile CTA ---- */
.sticky-cta{
  position:fixed; left:0; right:0; bottom:0; z-index:50;
  background:var(--paper); border-top:1px solid var(--line);
  padding:12px 16px; display:none;
  box-shadow:0 -6px 20px rgba(20,36,64,.08);
}

/* ---- Thank-you page specific ---- */
.ty-hero{ text-align:center; padding:110px 0 70px; }
.ty-check{
  width:76px; height:76px; border-radius:50%; margin:0 auto 28px;
  background:var(--harbor); color:var(--paper);
  display:flex; align-items:center; justify-content:center; font-size:2rem;
}
.ty-hero p.lede{ margin:0 auto 8px; }
.ty-card{
  max-width:560px; margin:0 auto; border:1px solid var(--line); border-radius:10px;
  padding:40px; background:var(--white); text-align:center;
}
.ty-book-row{ display:flex; align-items:center; gap:18px; text-align:left; margin-bottom:28px; }
.ty-book-cover{
  flex:none; width:64px; height:84px; border-radius:4px;
  background:linear-gradient(160deg, var(--harbor), #0A2B2C);
}
.ty-steps{ text-align:left; list-style:none; margin:28px 0 0; padding:0; display:grid; gap:14px; }
.ty-steps li{ display:flex; gap:12px; font-size:.92rem; color:var(--ink-soft); }
.ty-support{ margin-top:28px; font-size:.85rem; color:var(--muted); }

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width: 960px){
  section{ padding:64px 0; }
  .hero .container{ grid-template-columns:1fr; gap:40px; }
  .book-mock{ max-width:340px; margin:0 auto; }
  .problem-grid, .whynow-grid, .testimonial-grid{ grid-template-columns:1fr 1fr; }
  .benefits-grid{ grid-template-columns:1fr 1fr; }
  .solution-wrap{ grid-template-columns:1fr; }
  .forwho-wrap{ grid-template-columns:1fr; }
  .preview-grid{ grid-template-columns:1fr; }
  .offer-box{ grid-template-columns:1fr; }
  .offer-price-wrap{ border-left:none; padding-left:0; border-top:1px solid var(--line); padding-top:28px; }
  .manifest-row{ grid-template-columns:56px 1fr; }
  .manifest-row .manifest-takeaway{ grid-column:1/-1; border-left:none; border-top:1px solid var(--line); padding:12px 0 0; margin-top:4px; }
}
@media (max-width: 640px){
  .container{ padding:0 18px; }
  .problem-grid, .whynow-grid, .testimonial-grid, .benefits-grid{ grid-template-columns:1fr; }
  .header-cta{ display:none; }
  .sticky-cta{ display:block; }
  body{ padding-bottom:76px; }
  .btn-lg{ padding:16px 28px; font-size:1rem; }
  h1{ font-size:2rem; }
}